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We’re looking back at Meta's biggest moments of 2025, including our vision for superintelligence, new AI glasses, strengthened protections for teens, and more.
As we build our largest data center to date in Richland Parish, we're investing in local businesses, infrastructure, and jobs.
Learn how we’re minimizing water use at our data centers and working toward our goal of becoming water positive in 2030.
We’re starting to test a new way to watch reels from your favorite creators with friends.
The newest software update for our AI glasses lets you hear people talking more easily in a noisy environment.
We're introducing SAM Audio, a state-of-the-art AI model that enables you to segment sound.
We have launched a new campaign to showcase how small businesses across India can accelerate growth and reach relevant audiences with the Boost Post Feature on Instagram and Facebook.
Today we’re sharing the appointment of Aman Jain as the new head of Public Policy to lead our company’s policy strategy and engagements in India. Jain will join the company early next year and will report to Simon Milner, Vice President of Policy, Asia Pacific (APAC). In this role, Aman will also be a member of the India leadership team. Aman brings over 20 years of public policy and business strategy experience, with a proven track record at Amazon, Google, the Government of India, and international organizations. He has held senior roles at Google India, including Country Head for Government Affairs & Public Policy. Most recently, he served as Director of Public Policy at Amazon, leading policy strategy across marketplace, operations, competition, and technology. “India is a strategic market for Meta. As the country’s digital economy accelerates across areas such as AI, emerging tech and the creator economy, Meta aims to help build a more inclusive, trusted, and future-ready internet ecosystem for India. I’m pleased to welcome Aman as Head of Public Policy in India. His extensive experience in public policy and technology, will help Meta be an even more effective partner to regulators and industry stakeholders in developing an enabling policy environment.He will also be a strong addition to Meta’s APAC Policy leadership team.” – Simon Milner, Vice President of Policy, Asia Pacific
2025 was a year full of big and unpredictable moments. It featured a multitude of events that sparked long conversations, with each new event often overshadowing the previous one. It was also a year when Indian culture continued to be exported to the world. Instagram’s 2025 Year-in-Review presents an all-encompassing view of the people and moments that shaped culture this year on Instagram. Cricket’s Instagram Takeover Cricket reaffirmed its status as the central pillar of Indian pop culture, dominating both Instagram conversations and national sentiment. Some key moments included India’s Champions Trophy win, which sparked a wave of patriotic celebration; RCB’s chant “Ee Sala Cup Namdu” becoming a viral meme as fans finally saw their team triumph; Virat Kohli’s emotional retirement from Test cricket and the most recent victory by the Indian women’s cricket team at the World Cup. Kolhapuris to Coachella: Cultural Crossover Indian culture continued to be exported to the world—this time with Hanumankind performing at Coachella, actors Shah Rukh Khan, Kiara Advani and music artist Diljit Dosanjh attending the Met Gala, luxury brands embracing the Indian Kolhapuri chappal, and tracks by artists like A.R. Rahman was used to helm international runways. The reverse was also true, with Indians actively participating in global trends and fandoms—whether it was Ed Sheeran’s India tour, the Nicki Minaj pose, Taylor Swift’s engagement, or Cristiano Ronaldo’s engagement—all of which created huge excitement on Instagram. Nostalgia and Aesthetics Shaping Your Feed Nostalgia continues to be a prominent cultural trend, carrying over from last year into this one. Fandoms are still growing around movies like Wake Up Sid, characters such as Bunny from Yeh Jawaani Hai Deewani, and songs like “Nadaan Parinde” and “Shehar Mein” from the movie Rockstar. The lo-fi digi-cam aesthetic has become massively prevalent in carousels and reels, embraced by both Gen Z and young adults alike. People Who Kept Instagram Buzzing Like every year, there were individuals who captured Instagram’s imagination. This included the girl who resembled Mona Lisa at the Mahakumbh, the boy, Ayush, who mispronounced “croissant” as “Prashant”, Sonali, the mehendi artist from Kohlapur who recreated Rihanna’s wedding make up look, and Sudhanshu Shukla, who became the first Indian to travel to the International Space Station in 40 years. There were also people whom Instagram couldn’t get enough of, such as Samay Raina. In fact, conversations about him and the show India’s Got Latent persisted throughout the year. Micro-Moments That Kept Us Scrolling Lastly, there were the everyday moments that kept our daily lives interesting. These were the viral trends that sparked conversations, shares, reposts, or a bundle of memes. Highlights included the viral ‘langdi’ hook step by actor Veer Pahariya, the debate about the 90-hour work week, snippets from Shark Tank India 4, the viral moment from the Coldplay concert that drew a million eyeballs, the trend of ‘fake wedding’ parties, the fascination with Labubus, the glowing turmeric trend, actor Parineeti Chopra’s “meri body main sensations” dialogue from the movie Hasee Toh Phasee, the “Vishal Mega Mart” meme, and the popularity of 5120×1080 ultra-wide thin reels.
We’re improving Facebook’s Feed, search, and navigation so you can easily update your profile and find new content.
When you ask Meta AI news-related questions, you’ll now receive information and links from more diverse content sources.
Meta, in collaboration with WPP Media is unveiling the CPAS Playbook for Retail & Quick Commerce in India, offering a comprehensive framework that captures how instant, inspiration-led shopping is reshaping consumer behaviour across the country.
Our first-ever Facebook Marketplace Holiday Shop makes it easy to discover unique and affordable gifts curated by real people.
We’re rolling out easier ways to get account support and updates to keeping your Facebook and Instagram accounts even more secure.
We’re highlighting our work to combat scams on our platforms and expose the criminals behind them.
Ray-Ban Meta (Gen 2) AI glasses will be available in India starting today.
Today, at the exclusive ‘House of Instagram’ event in Mumbai, we shared two new updates from Instagram that not only underline India’s importance for Meta, but also further the possibilities for creators to reach new audiences. Meta AI Translations Expand To Five New Indian Languages on Instagram & Facebook We’re excited to announce in the coming months you will soon be able to use Meta AI to translate reels in five new Indian languages, helping you discover more entertaining content from across India and around the world. In October, we launched the ability for creators to dub and lip-sync their reels to and from English, Hindi, Spanish, and Portuguese, helping them reach more people globally. Now, the same capability will soon be available in Bengali, Tamil, Telugu, Kannada, and Marathi. How will this work? Creators have the option to use Meta AI to transform their reels, so they sound and look fluent in some of the world’s most spoken languages, helping them reach more people globally and grow an international audience. When turned on, the tool preserves the sound and tone of your voice, so your reels feel authentically you. You can also choose to enable the lip syncing feature, which syncs the translated audio to your mouth’s movements, so it looks like you’re actually speaking the language. New Indian Fonts Available on Edits Additionally, creators will now have the benefit of using new Indian fonts on Edits. So you’ll now be able to style your text and captions with Devanagari and Bengali-Assamese scripts, in languages such as Hindi, Marathi, Bengali and Assamese. This update will roll out on Android in the coming days. How will this work? Within your editing timeline, head to “Text” on the bottom tools tray. From there click on the “Aa” icon where you’ll see the list of fonts available. If your device is already in Devanagari or Bengali-Assamese scripts, these fonts will be defaulted in the font tab. If not, slightly swipe down when you’re on the “all fonts” tab to filter your fonts by language. These new updates follow a spree of other features launched in the past month to benefit creators. This includes the ability to restyle your photos and videos in Instagram Stories and make edits—big or small—using Meta AI. There are also new features in Edits, such as bulk editing captions, reversing your videos, using lip sync to bring your photos to life, and access to 400 more sound effects.
As India finds new festive moments for shopping, we are sharing key insights to highlight how brands can tap into rising shopping peaks of Black Friday and Cyber Monday.
Making sure teens have access to age-appropriate experiences online is a top priority at Meta, and understanding the age of users is an industry-wide problem and remains a concern for most Canadians. We asked Counsel Public Affairs to conduct polling on the policies Canadians would like to see implemented to help create safer online experiences for teens. And the poll revealed that 83% of parents support policies requiring app stores to verify a user’s age before downloading new apps. Such policies are also supported by 81% of non-parents. Since Meta introduced Teen Accounts last year, we’ve placed hundreds of millions of teens in protected settings designed to address parents’ top concerns, including automatic protections to limit who teens are talking to on Instagram and the content they’re seeing. However, teens typically use an average of more than 40 apps a week and parents need clear, efficient ways to oversee the many apps their children use – not just ours – and they expect all apps to offer the same standard of protection. Counsel’s findings underscore that Canadian parents are seeking a consistent, industry-wide approach to youth safety online. According to the survey, 90% of respondents believe that parents are ultimately responsible for decisions about which apps are appropriate for their children. Here’s how app store parental consent and age verification would work: Users in Canada would provide their age at the time of app store account creation. If a user is under the age of 18, their account would need to be linked to a verified parent or guardian who would approve or deny any app downloads. Once the user’s age is verified, the app store would share a simple age signal – not personal details – with app developers, allowing apps to automatically place teens into age-appropriate safety settings. Parents would have a single place to manage their child’s online access, reinforcing their role as gatekeepers. Canadians also told Counsel that verified age information should help apps create age-appropriate environments by tailoring contact, content, and time spent online. Specifically, 82% of the people polled agree that apps should manage contact with strangers, 84% agree on managing content type, and 71% agree on managing the amount of time teens spend online. Updating Teen Accounts New Content Settings With Teen Accounts, safety protections are turned on automatically for all teens, including default private accounts, limiting who can contact teens, and helping ensure their time is well spent. Parents decide if teens under 16 can change any of these settings to be less strict, and the vast majority of teens have stayed in the default settings. We recently announced that we’re updating Instagram Teen Accounts to be guided by PG-13 movie ratings. This means that, by default, teens will see content on Instagram that’s similar to what they’d see in a PG-13 movie. Teens under 18 will be automatically placed into the new 13+ setting, and they won’t be able to opt out without a parent’s permission. For parents who prefer a more restrictive experience, a new, stricter “Limited Content” setting will also be available, filtering even more content and removing teens’ ability to see, leave, or receive comments under posts. This change will apply across Instagram, from recommendations to Feed and Stories, comments and Search results. It will also apply to entire accounts – so teens won’t be able to follow or interact with accounts that regularly share 18+ content. These updates have started rolling out to Instagram Teen Accounts in Canada and will be fully rolled out by the end of the year. Meta’s Approach to Teen AI Safety As AI technology evolves, Meta is prioritizing teens’ safety by introducing new controls that let parents see – and manage – how their teens are interacting with AI characters. These new parental controls are in addition to the protections already automatically applied to Teen Accounts. AIs should not give age-inappropriate responses that would feel out of place in a PG-13 movie and parents can choose to turn off their teen’s access to one-on-one chats with AI characters entirely, block specific AI characters, and gain insights into the topics their teens are discussing with AI. AI characters are designed to not engage in age-inappropriate discussions about self-harm, suicide, or disordered eating with teens, and teens can only interact with a limited group of AI characters, focused on age-appropriate topics like education, sports, and hobbies. You’ll start to see these changes in Canada, beginning with Instagram, early next year. We’ll continue our efforts to help ensure teens are placed in age-appropriate online experiences, like Teen Accounts, but the Counsel data clearly indicates that parents are seeking consistent, age-appropriate standards that better protect teens and support parents online. And the most effective way to understand this is by obtaining parental approval and verifying age on the app store . Les parents canadiens appuient la vérification de l’âge des adolescents par les magasins d’applications lors du téléchargement d’applis Résumé 83 %** des parents canadiens soutiennent les politiques exigeant que les magasins d’applications vérifient l’âge d’un utilisateur avant le téléchargement de nouvelles applications, selon un nouveau sondage. Meta a introduit les comptes pour adolescents l’année dernière pour répondre aux principales préoccupations des parents, notamment le contenu affiché, la limitation de qui peut contacter les adolescents, et veiller à ce que leur temps en ligne soit bien utilisé. Cependant, les adolescents utilisent généralement plus de 40 applications par semaine en moyenne, et les parents canadiens recherchent une approche cohérente et à l’échelle de l’industrie pour la sécurité des jeunes en ligne. Meta a récemment annoncé qu’elle mettra à jour les comptes Instagram pour adolescents pour qu’ils soient guidés par la classification des films PG-13, et introduira de nouveaux contrôles permettant aux parents de voir, et de gérer, comment leurs adolescents interagissent avec les personnages d’IA. Assurer que les adolescents aient accès à des expériences en ligne appropriées à leur âge est une priorité chez Meta. Comprendre l’âge des utilisateurs est un problème à l’échelle de l’industrie et demeure une préoccupation pour la majorité des Canadiens. Nous avons demandé au Counsel Public Affairs de réaliser un sondage sur les politiques que les Canadiens souhaiteraient voir mises en place pour créer des expériences en ligne plus sécuritaires pour les adolescents. Le sondage a révélé que 83 % des parents appuient les politiques exigeant la vérification de l’âge avant le téléchargement de nouvelles applications. Ces politiques sont également soutenues par 81 % des personnes qui ne sont pas parents. Depuis que Meta a introduit les comptes pour adolescents l’année dernière, nous avons placé des centaines de millions d’adolescents dans des environnements protégés conçus pour répondre aux principales préoccupations des parents, notamment des protections automatiques visant à limiter qui peut contacter les adolescents sur Instagram et les contenus qu’ils voient. Cependant, les adolescents utilisent en moyenne plus de 40 applications par semaine et les parents ont besoin de moyens clairs et efficaces pour surveiller les nombreuses applications utilisées par leurs enfants, et non seulement celles de Meta, et ils s’attendent à ce que toutes les applications offrent le même niveau de protection. Les résultats du sondage soulignent que les parents canadiens recherchent une approche cohérente et à l’échelle de l’industrie pour la sécurité des jeunes en ligne. Selon le sondage, 90 % des répondants estiment que les parents sont ultimement responsables des décisions quant aux applications appropriées pour leurs enfants. Voici comment le consentement parental de la boutique d’applications et la vérification de l’âge fonctionneraient: les utilisateurs au Canada fourniraient leur âge lors de la création du compte du magasin d’applications. Si un utilisateur est âgé de moins de 18 ans, son compte devrait être lié à un parent ou à un tuteur vérifié qui approuverait ou refuserait tout téléchargement d’application. Une fois l’âge de l’utilisateur vérifié, le magasin d’applications partage un simple signal d’âge,sans détails personnels, avec les développeurs d’applications, permettant aux applications de placer automatiquement les adolescents dans des paramètres de sécurité appropriés à leur âge. Les parents auraient un endroit unique pour gérer l’accès en ligne de leur enfant, renforçant leur rôle de gardiens. Les Canadiens ont également indiqué à Counsel que les informations d’âge vérifiées devraient aider les applications à créer des environnements adaptés en modulant les contacts, le contenu et le temps passé en ligne. Plus précisément, 82 % des personnes sondées estiment que les applications devraient gérer les contacts avec des inconnus, 84 % sont d’accord pour gérer le type de contenu, et 71 % appuient la gestion du temps passé en ligne par les adolescents. Mise à jour des paramètres de contenu des comptes adolescents Avec les comptes pour adolescents, les protections de sécurité sont activées automatiquement pour tous les adolescents, notamment des comptes privés par défaut, la limitation de qui peut les contacter et le fait de veiller à ce que leur temps soit bien utilisé. Les parents décident si les adolescents de moins de 16 ans peuvent modifier ces paramètres pour les rendre moins stricts, et la grande majorité des adolescents sont restés dans les paramètres par défaut. Nous avons récemment annoncé que nous mettons à jour les comptes Instagram pour adolescents afin qu’ils soient guidés par la classification des films PG-13. Cela signifie que, par défaut, les adolescents verront du contenu sur Instagram similaire à ce qu’ils verraient dans un film PG-13. Les adolescents de moins de 18 ans seront automatiquement placés dans le nouveau paramètre 13+, et ils ne pourront pas s’en retirer sans l’autorisation d’un parent. Pour les parents qui préfèrent une expérience plus restrictive, un nouveau paramètre « Contenu limité » sera également disponible, filtrant encore plus de contenu et retirant la capacité des adolescents à voir, laisser ou recevoir des commentaires sous les publications. Ce changement s’appliquera à l’ensemble d’Instagram, des recommandations au fil d’actualités et aux stories, aux commentaires et aux résultats de recherche. Il s’appliquera également aux comptes complets – les adolescents ne pourront donc pas suivre ou interagir avec des comptes qui partagent régulièrement du contenu 18+. Ces mises à jour ont commencé à être déployées sur les comptes Instagram pour adolescents au Canada et seront entièrement mises en œuvre d’ici la fin de l’année. Approche de Meta pour la sécurité des adolescents avec l’IA À mesure que la technologie de l’IA évolue, Meta priorise la sécurité des adolescents en introduisant de nouveaux contrôles permettant aux parents de voir – et de gérer – comment leurs adolescents interagissent avec les personnages d’IA. Ces nouveaux contrôles parentaux s’ajoutent aux protections déjà automatiquement appliquées aux comptes pour adolescents. Les personnages d’IA ne devraient pas fournir de réponses inappropriées pour l’âge qui sembleraient déplacées dans un film PG-13 et les parents peuvent choisir de désactiver entièrement l’accès de leur adolescent aux conversations individuelles avec les personnages d’IA, de bloquer des personnages d’IA spécifiques, et d’obtenir un aperçu des sujets dont leurs adolescents discutent avec l’IA. Les personnages d’IA sont conçus pour ne pas engager de discussions inappropriées sur l’automutilation, le suicide ou les troubles alimentaires avec les adolescents, et les adolescents ne peuvent interagir qu’avec un groupe limité de personnages d’IA, axés sur des sujets appropriés à leur âge comme l’éducation, le sport et les loisirs. Vous commencerez à voir ces changements au Canada, à commencer par Instagram, au début de l’année prochaine. Nous poursuivrons nos efforts pour que les adolescents soient placés dans des expériences en ligne appropriées à leur âge, comme les comptes pour adolescents, mais les données de Counsel indiquent clairement que les parents recherchent des normes cohérentes et adaptées à l’âge pour mieux protéger les adolescents et soutenir les parents en ligne. Et la meilleure façon de comprendre cela est d’obtenir l’approbation parentale et de vérifier l’âge sur le magasin d’applications. *Counsel Public Affairs survey from October 9th to 15th, 2025, of 2,533 residents of Canada aged 18+, hosted on Leger Opinion Panel (LEO); survey commissioned by Meta. **Sondage de Counsel Public Affairs réalisé du 9 au 15 octobre 2025 auprès de 2 533 résidents du Canada âgés de 18 ans et plus, mené sur le panel Leger Opinion (LEO); sondage commandé par Meta.
Oakley Meta HSTN AI glasses will be available in India starting December 1.
Our AI glasses are empowering people with disabilities to perform daily tasks with greater independence.
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We works on web application and mobile apps. We focus more on security aspects and client satisfaction
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We plan each and every steps for a project. Success of a project depends upon strong planning activity
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